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Distribution of PromoClocks
Distribution Flexibility
PromoClock can be distributed both “virtually” and “physically”, offering you vast marketing flexibility.
2 methods of distribution:
  • Virtual download – users install PromoClocks on their computers by downloading software from websites. This method allows you to wide and inexpensive circulation.
  • Physical software distribution – distribute actual CD ROMs or floppy disks that contain PromoClock software. This method allows you to distribute PromoClock as you would any traditional promotional item.

Virtual Download
Distributing PromoClock through virtual website download is and easy and powerful.
Advantages of virtual download:
  • Inexpensive distribution – you pay almost nothing for distribution since you are not distributing anything physical. The only cost you have is bandwidth, which costs you almost nothing.
  • Wide distribution – distributing your PromoClock is as easy as sending an email or adding a link on your website. Simply include a message on your website or email and watch as hundreds or even thousands come to download.
  • Instant promotions – simply customize PromoClock and distribution can happen instantly. No need to wait for mail delivery or custom printing.

Overview of virtual download methods.
Virtual Promotional Product Distribution
Your website — Let visitors to your site download PromoClocks for free. Web site traffic will increase, your business will be promoted, and you will be able to gather new sales leads by requesting personal information from each downloader.
Other websites — Offer your PromoClock to other websites to distribute as free software. Many sites are looking for unique free content that will liven up their site.
Promotional Items Distribution
Email campaigns — Advertise PromoClocks in all your email campaigns including newsletters, advertisements, sales follow–up, etc. Instead of deleting your message, users will come to your site.
Signature files — include a link to PromoClock in your email signature file giving a chance for all your email contacts to download.
E–commerce — Set up PromoClock on a password–protected page on your site. Allow users special access to this page as a free gift with purchase. Advertising your free gift will give visitors great incentive to buy.
Print “promotional material” — Wherever you print your website address, include a short ad about PromoClock. This will encourage people to remember your URL and visit your website. Use this method on business cards, print catalogs, traditional promotional items, magazine advertisements, etc.
Physical software distribution
Physical software distribution requires producing CD ROM’s or floppy diskettes and distributing them. This method will allow you to distribute PromoClocks as you would other traditional promotional items.
Advantages of physical software transfer:
  • Traditional — Online marketing combination — by delivering an actual CD ROM or diskette, you will benefit from both traditional and online promotion. First you will have the traditional promotion by distributing the software, followed by the online promotion when the user actually installs and uses PromoClock.
  • Low cost — producing your own PromoClock CD ROM or floppy disk will prove very cost–efficient since you pay only a set price for the software and only have to pay for the CD ROM’s or diskettes.
  • Proven success — use the most popular traditional distribution methods for a tried–and–tested successful campaign.
  • Versatile distribution — you can distribute PromoClocks in person or through snail mail giving you wide range of distribution strategies.

Overview of physical software distribution.
Promotional Clocks software Distribution
Direct mail
You can send a CD with PromoClock in your next direct mail campaign. Paper adverts are thrown away every day. But CD ROM’s are not! Print “free software” on the envelope and you can guarantee it will be opened.
Special events — Trade shows, conventions, tournaments and other special events are excellent places for distributing CD’s with free PromoClocks. Attendees may throw away other freebies, but not CD ROM’s. They will go home and install the clocks on their computers, bringing the name or message of your product into their home or workplace.
Checkout counters — if you have a store where prospects come in to browse and buy, put a stack of PromoClock CD’s or diskettes on the check–out counter. Browsers will gladly take the free software, install it and remember your store and products. Customers will take the software upon payment, install it and remain customers for life.
Business cards — whenever you meet a sales lead or new business contact give them a PromoClock CD or disk along taped to your business card. This will ensure that your business card is not just thrown out and that your company will be remembered.
Virtual Promotional Items Distribution
Press releases
Include a PromoClock (via CD or email with link) in your next press release. It will catch the attention of all who see the release and bring them directly to your site. Editors and members of the press will enjoy our cleverly designed and humorous clocks, making your promotional material stand out from the rest.
Be Creative
Promotional Product Distribution
There are many other ways of distributing PromoClocks. Think of your own or see our list of promotional strategies for many innovative and effective distribution techniques.



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  Last updated 25-Jul-2010

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