Overview — Clock can be utilized as a useful scheduling tool that ties in to virtually every company theme. Company can preset alarms to trigger at specific dates and times to remind clock users of special events, special sales, contests, etc. Alarms can also deliver friendly correspondence such as holiday greetings, seasonal poetry, or virtual flower bouquets.

Strategy — Distribute clocks online and offline for free or as incentives for supplying contact information or purchasing. Clock can be modified to appeal to each company’s theme. For example, a travel agent can distribute a “Desktop Travel Planner” that allows users to schedule their upcoming vacation. A pet store can distribute a “Desktop Fish Feeding Scheduler” that allows users to set up reminders to feed their fish at set intervals.

Results — Desktop clocks are used “around the clock” developing a long-lasting relationship between company and clock user. Clock users recommend these clocks to their friends and colleagues creating a viral marketing effect.