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Event Countdown
Create anticipation and excitement for a new product, store, or office using PromoClock features.
For maximum success, create the PromoClock model at least a few months before the product is launched to the public.

Create anticipation ahead of time
PromoClock is just the tool you will need to create anticipation for your new product.
  • Advertise ahead of time — it is important to advertise your new product ahead of time in order to have a long line-up of customers the day the product finally reaches the market. Keep your prospects in suspense by giving product highlights, but hiding special features or product images.

  • Create a PromoClock “product mascot“ — select a PromoClock model to act as the product mascot. When advertising your new product, include a picture of your “PromoClock mascot“ along with a catchy slogan that ties together the PromoClock model with your new product theme. Let everyone know how they can download their own cute and useful PromoClock mascot. Let them know that the PromoClock mascot is fun and useful and will also surprise you with some interesting secrets about the new product.
  • Insert logos, icons and associated text into your PromoClock — create logos and icons with your new product image.
  • Load your PromoClock up with product-announcement alarms — you will want to take full advantage of our powerful alarm feature by including many types of alarms into the PromoClock model.


  • Use alarms to:
    • Count down to product opening day — use actual dates to count down daily or weekly to the product opening date.
    • Let users know about special product features.
    • Add in a couple of cute saying by your “PromoClock mascot“ to keep your users interested an entertained.

  • Setting up your WebPages — have real WebPages set up for pages that all PromoClock icons, buttons, text, and alarms link to. Make sure there is interesting product information instead of just “coming soon“.
  • Remind downloaders to recommend the PromoClock mascot to their friends.

Launching day
Make your opening day grand and exciting!
  • Set up an alarm with all the works set for the opening day. Make it a full banner with sound. Entice users to click on the URL and visit the website.
  • Make sure all web pages are up to date and feature the same or similar banner (and possibly sounds).

Initial marketing after launch
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Create alarms that will remind users after the launch date to revisit the website. Keep them interested in the product by giving more details in the new alarms.
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Make alarms more focused with specific product details and purchasing information.
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Keep advertising your product online and offline. Whenever possible, display a picture of your “PromoClock mascot“ along with the new product.
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Update your PromoClock model with new alarms that include updated product information.
Your new product should have a steady flow of interested prospects by now. Continue promoting your product and encouraging PromoClock download. The key to your success is getting users to download PromoClock.

Once they are downloaded, users will be constantly reminded about your new product and it’s just a matter of time until they buy.
We are constantly adding new strategies to this section.
  
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  Last updated 25-Jul-2010

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