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Desktop Alerts Meets Most Online
Marketers’ Requirements.
The Digital Marketing Dialog just ran a new survey conducted by the CMO Council, BtoB Magazine, USA TODAY, and Responsys that received responses from over 400 top marketing decision-makers regarding the impact, influence, role, value and uptake of digital marketing technologies across all industry sectors.  We put PromoAlerts to the challenge by analyzing whether or not it could stand up to marketers’ top requirements. The astounding results are below:Category 1 — Purpose of Digital Marketing:
Marketers gave over their top reasons for implementing digital marketing.
See how the PromoAlert solution matches up to the top answers given.
 New customers lead generation 84.5%PromoAlerts Generates New Leads
PromoAlerts are distributed to website visitors who then use them on a regular basis. PromoAlerts provides constant exposure and instant messaging to turn one-time website traffic into active sales leads. Up to 80% of PromoAlert users become repeat website visitors.
Website traffic generation 59.8%
PromoAlerts Generates Web Traffic
PromoAlerts sends up to the minute desktop messages which each link to specific webpage — making clicking through to the website easy and enticing. PromoAlerts creates website traffic by linking to web pages directly from the Windows Desktop.
Brand awareness and recognition 70.7%
PromoAlerts Brands the Desktop for you
There is one branding territory which is highly visited yet is still unclaimed by marketers — the Windows Desktop. PromoAlerts places your branding logos and messages on Windows Desktop for constant exposure making your branding campaign complete.
Improved customer relationships 67.7%
PromoAlerts Keeps you on Top of Customers’ Minds
PromoAlerts delivers messages straight to the desktop where they are sure to stand out and be remembered. Distributing PromoAlerts to new and existing customers builds strong customer relationships through effective communication.
Cross-sell and up-sell to existing customers 60.8%
PromoAlert Delivers Sales Promotions that make Customers Purchase
PromoAlerts delivers desktop coupons, new product announcements, special sale notifications, holiday specials and more, giving extra purchasing incentives that result in increased first-time and repeat sales.
Customer education 54.4%
PromoAlert Creates Virtual Classroom
PromoAlerts turns customers’ desktops into virtual classrooms where each customer is an attentive student. PromoClock delivers multi-media presentations, daily tips, educational trivia questions and more straight to the desktop. Educational materials can also be imbedded into application’s right-click menu giving users constant access.
Content distribution 45.8%
PromoAlert Pushes the Content to Viewers’ Desktops
PromoAlerts is the push-marketing tool, which pushes the content straight to the desktop where even passive users will see it. PromoAlerts is the solution for busy users who do not have time to surf the web regularly.
Event promotion 45.1%
PromoAlert Counts Down to your Event
PromoAlerts combined with our countdown clocks countdown to the event directly on the desktop — creating a build-up of excitement each step of the way. Event-related news and updates are broadcasted straight to the desktop. PromoAlerts make your events anticipated and remembered — resulting in increased event turnout and a line up of new customers upon product launch.
Product sales 41.6%
PromoAlert Follow Up System Turns Leads into Sales
PromoAlerts turn interest into action. Turning leads into sales is a long process requiring regular follow-ups. PromoAlerts makes it easy to follow up with sales leads ensuring that qualified leads materialize. Each PromoAlert message links straight through to webpage for further information and online ordering. Alerts are also automatically saved for later viewing.
Desktop Alerts Faces Marketers’ Biggest Challenges
Category 2 — Top Three Email Marketing Challenges
Marketers were asked to provide their top 3 challenges regarding email marketing. Not surprisingly, PromoAlerts had solutions to each of these.
Spam and other email filters 63.7%, Email inbox clutter 60.5%
Over 60% of all marketers share the same top 2 challenges — PromoAlerts solution solves both these problems by bypassing the email inbox completely.
PromoAlerts delivers messages straight to the desktop, where there are no spam filters or email inbox clutter to compete against. No more competing again hundreds of incoming messages — your messages claim the desktop all to themselves, virtually guaranteeing they are read and remembered.
Not well integrated with other customer communications 20.4%
PromoAlerts merges all forms of customer communications — both online and offline.
Send desktop alerts announcing other communications through PromoAlerts. Examples include:
- Email — Announce upcoming email newsletter
- Website — Announcing new website survey
- Chat group — Announce current discussion topic
- Offline — Announce radio or television appearance; announce featured newspaper article, etc.
Too few customers choose to opt in 16.6%
PromoAlerts requires NO contact information from users
Many users are scared to give over their email addresses for fear of Spam. PromoAlerts puts users in full control by not requiring them to give over any personal information. To «subscribe», they simply download the PromoAlert application; to «unsubscribe» they simply uninstall it.
Low click through rates 13.5%
PromoAlerts up to 80% click-through rates
Email response rates have been dwindling because of fierce competition. Because there are no competitors on the desktop, PromoAlert response rates are much higher than other technologies.
Desktop Alerts Stands Up to Top Marketer Requirements
Category 3: Top Imperatives for Digital Marketing
Marketers were asked what their top imperatives were for digital marketing. Again, PromoAlerts answers up to marketers’ top imperatives with ease.
Speed of delivery and customer response 58.3%
PromoAlert Promotes & Communicates…instantly
- Application is instantly downloadable.
- Desktop messages are instantly delivered to the customers.
- Customers simply click on website links for instant response.
Measurable ROI 58.1%
PromoAlert is Fully Trackable enabling you to track:
- Number of people who download
- Number of people actively running application
- Number of people have received each message
- Number of people who clicked through to website links
- More
Targeted tracking allows tracking for different user groups separately.
Simple to implement 30.4%
PromoAlert’s Simple Interface Sends Content in Minutes
PromoAlerts allow sending new or existing website or email content straight to the desktop by using our simple administrative interface, making this one of the easiest digital solutions to implement. Sending desktop messages takes only seconds and requires no programming expertise.
Allows dynamic modification 18.6%
PromoAlert broadcasts on the fly.
PromoAlerts lets you broadcast messages on the fly. Add and modify messages as often as you wish. Change content format, URL, delivery time and date and other preferences instantly.
Able to integrate with other online programs 17.4%
PromoAlert is the control center that integrates all online programs together.
PromoAlerts links to important web pages, presentations, digital catalog and more straight from desktop messages and right-click menu. PromoAlert also sends announcements and notifications relating to companies’ other online programs.
Conclusion
PromoAlerts answers up to marketers’ toughest challenges in all 3 categories — purpose, imperatives and email marketing. If PromoAlerts can take on the challenge of 400 top marketers’, chances are PromoAlerts can take on your challenges as well.
Contact us at Custom Solution and let us know what your digital marketing challenges are and we’ll let you know how PromoAlerts can work for you. | 
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