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Desktop Alerts |
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Desktop alerts guarantees
that your messages are
Seen —>
Enjoyed —>
Remembered —>
Clicked-on —>
Acted upon !!!
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Custom Models |
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Custom promotional item!
We can design a desktop messaging tool using your logo or picture.
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Marketing FAQ Outline
General Questions
General Questions
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Why were clocks chosen as the base functionality for PromoClock’s desktop applications? Everybody needs clocks
Clocks were chosen as the base functionality because of the international value of time. Every moment of every person’s life revolves around time. Imagine your most important sales leads viewing your ads every time they check the time. Unlike many applications that are used only periodically, clocks offer unlimited exposure, literally “claiming” the Windows Desktop.
PromoClocks personalize the desktop
PromoClocks are fun and entertaining, personalizing the users’ desktop with your images, animations and sounds. Just as people enjoy downloading screensavers and wallpaper, they also enjoy downloading PromoClock, giving you the opportunity to bring your additional functionality, content and marketing materials to their desktop.
PromoClock does much more than Windows standard clock
While every computer has its own built-in clock, PromoClock is much more than just a standard clock. PromoClock contains all the following functionality and more:
- Alarms
- Reminders
- Daily and weekly tasks
- Hourly, half-hour or quarter-hour strikes
- Multiple time zone display (certain models only)
- Second display
Most people don’t use sophisticated schedule / organizer software
People use PromoClock as daily and weekly reminders
Custom clocks meet your marketing goals
Build on the basic clock functionality to create a time-related desktop application that matches your marketing needs and target audience.
Types of clock applications that can be built include:
- Countdown clock – count down to your important event
- Stop watch or timer – times how long an event takes
- Time tracker – tracks and records duration of event (can be used for lunch breaks, business meetings, etc.)
- Custom planner – includes custom alarm types and screens to match your company theme
Note: The basic clock functionality is optional. We recommend you include it inside your custom desktop application as extra value for the end-user, but you have the option of choosing a desktop application that does not use the clock functionality. |
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How do end-users feel about PromoClocks? Statistics — over 500,000 downloads
PromoClocks have already proven their popularity among end-users.
- Over 500,000 downloaded
- 60-80% of clock users revisited website
- 40% recommended clocks to their friends
Why do users download PromoClocks?
Users download PromoClocks for the following reasons:
- PromoClock provides enhanced clock functionality (see question above)
- PromoClock is entertaining and personalizes the desktop
- PromoClocks are custom designed to attract client’s target audience. For example, shopping site could add daily coupons to attract those who enjoy shopping. Sports team can add insider team information to attract sports fans.
How can I guarantee that users will download my PromoClock and use it often?
PromoClock works together with clients or their agencies to develop clocks that specifically attract their target audience.
Basic guidelines to ensuring that end-users will appreciate your clocks include:
- Adding useful messages and/or functionality that appeal to your target audience
- Being considerate with PromoClock ads by monitoring the frequency and content
- Choosing clock image and/or animations that attract your target audience
To increase downloads even further consider the following methods:
- Offer several clock models for users to choose from
- Advertise your PromoClock in a number of different places including various pages on your website, email newsletters, other websites such as partners, online magazines, etc.
- Add a «refer-this-PromoClock to your friends» form on your website to increase viral marketing
How do users feel about the pop up advertisements?
The advantage of PromoClocks over other forms of pop up advertising (including adware) is that you develop a relationship with your users by including pop up ads that are relevant to their needs. As long as you are considerate of the end-user and include pop ups that your users can appreciate and relate to, users will enjoy and even anticipate your pop ups.
Regular AdWare displays ads in the form of banner rotation, which is not only annoying, but also usually unsuccessful due to "banner blindness". |
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What advantages does PromoClock have over adware (rotating banner applications)? PromoClock protects users’ privacy
PromoClock is against invading users’ privacy. Invading users’ privacy includes downloading or installing without their knowledge, collecting users’ data without their knowledge, and/or transferring any information between server and users’ computer without their knowledge.
Our applications are built to avoid such invasion of user privacy in order to protect our reputation and the reputation of our clients. Computer users are very fearful of applications that download without their permission.
Clients want to build a trusting relationship with their PromoClock users — therefore we do all we can to ensure that users’ privacy is protected.
Adware is often blocked
Adware may be blocked by any of the following:
- Adware blocker/killer software
- Personal firewalls
- Network configurations
PromoClock is your full branding solution
Adware limits your exposure by simply displaying your banner ad for 30-40 seconds. You are just one of many advertisers.
PromoClock goes beyond advertising. PromoClock is your very own application and full branding solution. You do not have to rely on limited exposure in somebody else’s application. You create your own desktop application that matches your target audience and you advertise the way that is best for you.
Distribute to your own prospects
PromoClock allows you to promote and advertise to your most qualified leads. Adware gives you limited targeting ability — usually limited to a few statistical questions to gauge users’ interest. With PromoClock, you do your own distribution, giving you total power over who will be receiving your ads.
Earn revenue selling your own ad space
Instead of being one of many advertisers on adware, PromoClock puts you in charge. You can even earn revenue or share the expenses of PromoClock production by selling ad space on your PromoClock. |
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What types of pop up ad solutions does PromoClock provide?
Since PromoClock does not endorse adware or spyware, we offer 2 solutions.
Solution 1 — Preloaded ads
Preloaded ads are ads that are preloaded into your PromoClock before users download the application. This is the safest type of ads for the end-user since there is absolutely no communication between your server and the end-user’s computer.
Although it might seem like a limitation to have to load all ads before user download, there are a few ways to deal with this:
- Plan out campaigns a few weeks or months in advance — the same way traditional advertising is done. (Traditional companies are used to having to plan out campaigns months in advance, so they do not see preloaded ads as a major drawback).
- Send “teaser ads” through PromoClock that display a short preview or «teaser» of advertisement. Each teaser ad links to webpage, which has full up-to-date ad information.
- Use promotions that don’t change such as ongoing sales, holiday greetings, best-selling products, etc.
- Distribute new versions of PromoClocks every few months that contain new animations and useful materials as well as updated ad content.
Solution 2 — Constantly updateable ads
This solution allows you to send constantly updateable alarms through your PromoClock through using a technology that does not actually load the ad without users’ permission.
Our solution
Instead of downloading ad without users’ consent, a small button, icon or text message appears on the PromoClock informing users that there is new content. User then clicks on the button to accept the content at which point the new ad content is downloaded. (Alternatively, button can just link to webpage that contains new content.)
Advantages
- Our updateable ad solution builds trust since using pull rather than push technology. The end user decides to download the new ad instead of being forced to.
- Standard adware picks up ads regardless of whether or not the user is will actually view them. With PromoClock, user picks up ads only when (s)he is ready for them, you are guaranteed that your ads will be noticed.
Disclaimers
PromoClock updateable ads require clients to be responsible and considerate. In order to supply this functionality we require that clients agree to the following:
- Must give us company background to ensure that they are a legitimate company
- Must sign disclaimer agreeing to use this functionality responsibly
- Must include disclaimer on download page explaining users exactly what they are downloading
- Must agree that PromoClock is not responsible for the materials sent out and must include this in their disclaimer
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How does PromoClock compare to other forms of online advertising? PromoClock vs. Email Marketing
PromoClock can work with or in place of email marketing
Using PromoClocks instead of email
- Encouraging sign up — There are so many email mailing lists to sign up for that very few sign up nowadays. PromoClock is a unique free gift which users are enticed to download. Many users are afraid to give over their email address, but PromoClock can be downloaded without handing over any contact information. Users download your PromoClock and then keep in touch with you on a general basis.
- Use of desktop pop ups — People receive hundreds of email messages a day, so people rarely open up email advertisements or newsletters. PromoClock’s desktop pop ups stand out and are remembered.
- If you choose to use updateable alarms, then PromoClock’s alarm feature can replace email advertising completely.
Using PromoClocks along with email marketing
- Build up your contact database by giving away PromoClock as a free gift in exchange for giving over contact information.
- Use PromoClocks to send email reminders or teasers. For example, if you send out an email newsletter every Monday, display a PromoClock pop up every Monday morning reminding users that the next edition of your newsletter will be arriving shortly.
PromoClock vs. banner ads or PPC search engines
PromoClock increases the ROI from banner ads, PPC search engines or other types of online advertising geared towards bringing new visitors onto your website.
Banner ads, search engines, etc. bring one-time traffic to websites. Most visitors only stay a few seconds before continuing on to other websites. Most of these visitors visit so many other websites during the day that they do not even remember yours. PromoClock turns these one-time visitors into repeat traffic that visit your site over and over again. PromoClock develops long-term relationships with visitors and turns them into paying customers.
PromoClock increases ROI in the following ways:
- Builds long-term relationship
- Instead of a single click-through to your site, each visitor visits multiple times (remember:it takes at least 4 or 5 visits to make a sale)
- You stand out from the competition
PromoClock vs. banner refer-to-friend campaigns
Many sites have forms for visitors to refer the site to a friend, but statistics show that very few actually do. Instead, set up a form on your website that lets visitors send PromoClocks to their friends. According to our statistics, 30% of PromoClock users refer them to others. This makes PromoClock a very successful viral marketing tool.
PromoClock vs. other promotional products
- Promotional products encourage users to invite advertisers into their personal territory. There are promotional products to target virtually any location. PromoClock is the first promotional product to turn Windows Desktop into advertising real estate.
- Other promotional products only contain promotional materials usually limited to only company name, logo, contact information and URL. PromoClocks are a full branding solution, which allows you to display all your promotional materials for maximum exposure.
- Other promotional products contain a URL imprinted on the product, but the user has to remember and type in the URL to actually visit the website. With PromoClocks, users access company websites with a single mouse-click — making PromoClock the ideal tool for turning offline contacts into website visitors.
- Other promotional products can be given away at stores, trade shows, conventions, postal mail, etc., but PromoClock is the first promotional product that can actually be distributed directly from websites or email messages.
- PromoClock is an instant free gift. Users do not have to wait for delivery by postal mail.
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What primary marketing functions does PromoClock provide? PromoClock provides 3 types of exposure:
- Promotion — Promotes, advertises and increase brand exposure directly on Windows Desktop
- Communication — Sends your preloaded messages and up-to-the-minute news directly to consumers’ Desktops.
- Sponsorships/advertisements — Earn revenues by running your own ads or selling ad space directly on Windows Desktops
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What types of results can a company expect from distributing PromoClocks? PromoClocks result in
- Repeat website traffic
- Increased sales
- Branding exposure
- Popularity
- and more.
ROI results depend on type of application we build, type of audience you are targeting and general marketing goals. |
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What types of applications does PromoClock offer? PromoClock’s base functionality is a useful Windows desktop alarm clock. (See question #1 for information on why clocks were chosen as the basic functionality.)
We can build other functionalities on top of the standard alarm clock functionality. Examples of these include
- Countdown clock
- Desktop search engine
- Desktop coupon dispenser
- Desktop newsreader
- and more.
Clients can also request that we build new applications. We have vast experience in building promotional desktop applications and are usually able to build new applications at a relatively low price because of the nature of our programming design. We build our applications to take advantage of our existing technology so that minimal new programming is required. We can build applications built on the alarm clock functionality or build new, unrelated applications. |
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Explain the difference between basic PromoClock functionality and Custom functionality Basic functionality:
Basic functionality is functionality that is available in all PromoClock models — including our 80 readymade models (see our catalog) and custom models.
The basic functionality includes:
- Website links
- Banner ads
- Text ads
- Preloaded pop up ads (text, image or HTML)
- Your own icons
- Custom installation screen image & Welcoming message
Note: Basic functionality of links, banner ads & text ads includes those located in standard locations with standard options.
Custom functionality:
Custom functionality is functionality that is only available in certain custom clock models.
Examples of these include:
- Additional website links (additional location of links, multiple links through clickable zones, etc.)
- Additional banner ads (additional locations, custom sizes & options…)
- Additional text ads
- Additional clock menu options
- Updateable pop up ads (text, image, or website pop ups)
- Installation of other applications along with PromoClock (such as multimedia presentations, product catalogs, desktop game, etc.)
- and much more
Note: Prices of custom functionality vary.
Custom applications:
Custom applications are applications that are only available in certain models. See Question VIII for more information on custom applications. |
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What types of companies use PromoClocks? Since our product is so versatile, offering unlimited number of desktop applications, we have solutions to match virtually any type of company. PromoClock has attracted a wide-range of companies in many different industry sectors.
PromoClocks are ideal promotional tools for any company that is:
- Actively seeking to develop brand awareness
- Looking to increase repeat website traffic
- Looking for effective online marketing techniques
- Interested in merging online and offline marketing
- Interested in new, creative solutions that will put them ahead of the competition
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