Overview — Companies who provide software applications such as multimedia presentations or product catalogs, use PromoClock as the “desktop control center”. The desktop control center sits on Windows® Desktop and allows for easy access to other applications and website links. A single click on the desktop icon gives access to all applications.

Strategy — Distribute PromoClock as part of corporate CD or along with other downloadable applications. User installs all applications on to his computer at one time and uses PromoClock’s “control center” to navigate between applications and open up corporate web pages. Since PromoClock also contains the useful and entertaining alarm clock application, it is used on a daily basis, guaranteeing that other applications are also opened frequently.

Results — Instead of applications only being run once, PromoClock’s control center develops a long-term relationship with users, so that applications are run on a general basis and website is visited often.